While businesses around the globe struggle to outlast the COVID-19 pandemic, two young Black entrepreneurs have inserted themselves into the multi-billion dollar coffee industry. Nathan Araya and his business partner Dagmawi Tesfaye launched Ground Zero Coffee in the midst of global chaos. But with a stable market and projected $30.22 billion value, coffee remains an appealing enterprise.
As fruitful as the coffee industry appears, money is not the sole motivating factor for Araya and Tesfaye. The pair has created a brand that is committed to uplifting Black creatives around the world via professional resources and practical tools. Araya shared with Blavity how the new East African coffee company is helping other members of the diaspora build their dreams from the ground up.