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Posted under: News

BuzzFeed Star, Freddie Ransome, Opens Up About Being An Influencer, Her HBCU Experience, And Not Having A Niche

Influencing isn't easy, but Freddie's got in the bag.

With over 460,000 Instagram followers, roughly 60k YouTube subscribers, and countless viral videos, Freddie Ransom's infectious web presence has quickly made her a name everyone is Tweeting about. This Virginia native has been thriving as a junior video producer and content creator for over five years—formerly at BuzzFeed as host and producer of Ladylike—a virtual web series focusing on intersectional feminism, beauty, body positivity, and more. Many may not know that Ransome is also a proud graduate of Howard University.

Blavity News’ Amaya Woodley, sat down with Ransome to talk more about being an influential Black creator, the success of her show Ladylike, and HBCU pride.

For Ransome, the term “lady-like” is intended to be ironic. What has everyone begging for more is her ability to clap back against respectability politics, gender roles, and what it means to be a “lady.”

“I think it is ironic just in the way that we carry ourselves and the type of content we make, even just us being 1000% authentically ourselves on the internet is ladylike,” she comments.

The cast of Ladylike openly discusses everything from Brazilian waxes to wearing wigs, nail art, and everything in between. Having created with prominent Black influencers like Quinta Brunson ( A Black Lady Sketch Show), Ransome shares how public appeal hasn’t come without critics. Her advice for handling haters and trolls: “I just try to stay focused on like what [my] goal and passion is, and that's creating the best content as possible taking that feedback.”

As for future plans, Ransome has no interest in staying in any specific “lane.”

"I'm speaking up for the people who don't have one particular passion. I love it all, I love clothes, I love hair, love, makeup, love, traveling, love, eating love, love exploring the city and getting out and getting active in that way," says Ransome.

Although Ransome didn’t start as an influencer, her passion for empowering women, particularly women of color, began in college while studying communications and liberal arts. She highlights the importance of being surrounded by people of color and adds, “Even just from, you know, the sisterhood, the fellowship, the mentorship, and all of that coming from people who look just like you, it just hits different.”

That celebration of culture came alive for Ransome while at Howard University. Ransome tells Blavity that growing up in Richmond, Virginia, communities were either Black or white. Ransome recalls, “[But] going to Howard, like everyone's celebrated so hard—their cultures, where they were from and like their backgrounds.”

The drive to produce for us, by us content, has sparked viral conversations on Ransome’s platforms with millennial and Gen Z followers. That and her ability to be real about the struggle while celebrating Black travel, hair, beauty products— flaws and all. Ransome is staying booked and busy with pilots and movies coming down the pipeline.

When asked, "What advice do you have for a young creative struggling to find their way or Black women just owning their own lane?"

She responds openly, "I think it can get easy to feel overwhelmed and like everyone's already doing everything that I would do anyway. So how would I even succeed here? But please don't think that way.” She continues to encourage creators that may want to give up due to competition, “No one's going to do it like you... there's someone for everyone, you know what I mean?"

What left us inspired was Ransome’s wise message on the importance of authenticity and walking in your purpose. “For me ‘lady-like’ is literally if you identify as a woman and you're living in your truth and, you're being authentically you, then you're lady-like. You've accomplished your goal.”

Watch the full Facebook Live interview with Freddie Ransome.

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